About

“We will always strive to be as close to perfection as I possibly can, but I will never be satisfied because perfection doesn’t exist.”— MK 19.10.20

The story of Martin Key is one of passion, determination, guts and unwavering commitment to craftsmanship. Martin’s journey began with a fascination for leather and a desire to preserve the age-old traditions of artisanal leather jacket production. When he discovered the last leather jacket factory in Scandinavia, located in Malung, Sweden – a town with over 100 years of legacy in leathercraft, he realized that this was not just an opportunity but a calling to revive a dying trade.

The factory in Malung, established in 1938, had seen generations of skilled seamstresses honing their craft, developing techniques and secrets that were passed down through decades. However, as fast fashion and mass production took over, the factory faced bankcruptcy. Martin stepped in, driven by the vision to save this historical workshop and breathe new life into the art of leatherworking. His mission was clear: to create timeless pieces that embody a blend of tradition, quality, and innovation.

Martin’s dedication to perfection is evident in every aspect of his work. From the very beginning, he insisted on using only the finest materials. Each leather jacket that comes out of his Malung factory is made with premium leather, carefully selected for its texture, durability, and character. The process involves skilled seamstresses, whose hands carry decades of expertise, working meticulously to craft each piece. Their attention to detail ensures that every stitch, seam, and cut reflects the highest standards of high-end fashion.

The journey toward building the Martin Key brand reached a significant milestone with the opening of the flagship store in Stockholm, a place where the vision of modern elegance and timeless style comes to life. The store has become a destination for those who appreciate not just fashion, but artistry, craftsmanship and having a good time.

For Martin Key, striving for the best is a given, even though we know that perfection does not exist. This philosophy is at the core of everything we do—from design and craftsmanship to how we build relationships and carry our legacy forward.

The Spirit of Malung in Every Jacket

Through these collaborations and creations, Martin Key has successfully transformed the Malung factory into a place of creativity and craftsmanship. The spirit of the factory lives on in every jacket, where the traditional techniques of the seamstresses meet Martin’s contemporary design philosophy. This fusion of past and present is what makes each Martin Key jacket a true work of art, and a testament to the enduring legacy of Scandinavian leathercraft.

Martin Key’s story is not just about fashion; it’s about preserving a heritage, championing quality, and staying true to the craft. It’s a journey that celebrates the beauty of hand-made products, where every jacket tells a story of passion, history, and the relentless pursuit of perfection.

Brand Values

At Martin Key, our values are more than just words—they are deeply rooted in passion, determination, and Guts, with the conviction that everything matters. We dare to push boundaries and always go the extra mile to achieve the absolute best results. This is the legacy Martin Key aims to leave behind: “Good is not good enough, till it’s enough good.”
We take immense pride in our craftsmanship. By preserving the Swedish heritage and safeguarding Sweden’s last leather garment factory, we honor not only our past but also our future. We see it as our responsibility to ensure that future generations of leather artisans have a place to work and create, so that this unique tradition is not lost.
Authenticity is at the heart of our design. Every product tells a story—every detail is carefully considered and of the highest quality. For us, every component truly matters. The result is timeless products that not only define the present but also build a legacy that will endure for forever.

Martin Key’s journey is a testament to resilience. Through determination, we have turned challenges into opportunities for growth and improvement. Yet, for us, community is equally important. We cultivate strong, lasting relationships with our customers and value their unique experiences with us. We care about the people we meet—not just in a business context, but on a personal level.
Our values— Passion, Determination, and Guts—are at the heart of everything we do. They represent Martin Key’s commitment to the highest quality and authentic craftsmanship, infused with the Passion for life and the Determination to live on our own terms. With just a touch of Guts, you can embrace your truest self.